Indiana State University Library

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A prominent author and sales expert will discuss his latest insights in the sales industry at Indiana State University on March 27

Posted by isulib on January 28, 2013

Prominent author and sales expert to speak at Indiana State on March 27

By: Austin Arceo, ISU Communications and Marketing Staff
January 23, 2013

 A prominent author and sales expert will discuss his latest insights in the sales industry at Indiana State University on March 27.

Mike Bosworth, founder of the solution selling concept and co-author of “What Great Salespeople Do: The Science of Selling through Emotional Connection and the Power of Story,” will present “The Power of Story” in Hulman Memorial Student Union, Dede I. Bosworth will discuss the success behind the sales approach, including how people can utilize it. His visit is part of the State Farm Circle of Influence Speaker Series.

The event costs $50 to attend, which includes a buffet dinner, social hour, Bosworth’s presentation and an autographed copy of “What Great Salespeople Do.” For more information about the ISU Sales and Negotiations Center or to register for the event, contact Jon Hawes at 812-237-2286.

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