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New Special Collections Exhibit: Gaining Traction: Historic Indiana Carriage, Agricultural and Motorcar Sales Literature

Posted by isulib on February 3, 2014

Monday, February 3, marks the opening of Special Collections’ spring foyer exhibit, “Gaining Traction: Historic Indiana Carriage, Agricultural and Motorcar Sales Literature,” curated by Josh Stabler. The exhibit features four cases of promotional materials produced by Hoosier manufacturers to entice buyers and boost sales in the late nineteenth and early twentieth centuries. Josh selected the items on display from the department’s Indiana Collection, which includes numerous examples of business ephemera. Visitors will see advertising brochures distributed by Goshen Buggy Top and Elkhart Carriage & Harness; Apperson, Stutz and Dusenberg; and Vulcan Chill Plows and Rumley Tractors among others.

Providing a glimpse into a time when Indiana was an industry leader in wheeled conveyances, the exhibit is open to the public Monday through Friday from 8:00 a.m. to 5:00 p.m. Entrance is through the Special Collections Foyer through April 30.

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